Where Indian tradition meets Dubai luxury—celebrate prosperity, gold, and culture under one roof at UW Mall’s spectacular AkshayaTritiya festival
Press Release
Date: Dubai, UAE; April 28, 2025
With over 3.6 million Indian expatriates residing in the UAE and contributing richly to the region’s social and economic fabric, Dubai has evolved into a vibrant hub where culture and commerce blend seamlessly. This April, UW Mall proudly joins in that spirit by hosting one of the city’s most anticipated cultural events—a grand AkshayaTritiya celebration on April 30th, 2025, from 5:00 PM to 9:00 PM. This landmark event promises to immerse residents and tourists alike in an unforgettable experience of tradition, festivity, and gold shopping, all under one roof.
AkshayaTritiya, a sacred festival deeply rooted in Indian tradition, symbolises everlasting prosperity, success, and abundance. Observed across India by millions, the day is considered the most auspicious time to begin new ventures, invest in gold, and perform acts of charity. As a reflection of Dubai’s inclusive spirit and cosmopolitan embrace of global cultures, UW Mall has taken the initiative to create a full-fledged celebration where the grandeur of Indian heritage finds its perfect platform in the heart of the UAE.
This year, UW Mall transforms into a temple of tradition and festivity, reimagining how AkshayaTritiya is celebrated in a modern, urban setting. Visitors can expect more than just shopping. The mall will be adorned with thematic decor reflecting Indian cultural elements—marigold arches, diya installations, traditional music echoing through the atriums, and rangoli-inspired motifs will give attendees the sensation of being back in India, despite standing in the middle of Dubai’s bustling urban landscape. The goal is simple: to create an immersive Indian experience, echoing the vibrant sounds, sights, and sentiments that mark AkshayaTritiya across the subcontinent.
Mr.Mohammed Shuhaib, Managing Director of Unique World Group,says, “At UW Mall, we’re not simply organising a shopping event. We are crafting a memory. A cultural immersion.A homecoming. For the millions of Indians who call Dubai home, this celebration is more than symbolic—it’s emotional. It’s a reflection of our commitment to multiculturalism and our acknowledgment of the cultural roots that make Dubai so beautifully diverse. This year’s AkshayaTritiya celebration at UW Mall is our way of saying: You don’t need to go back to India to feel India. You can experience it right here.”
The highlight of the evening will be the life-sized Prosperity Path—a captivating, walkable version of the iconic Snakes & Ladders game, reimagined to reflect the highs and lows of life’s journey, guided by the values that AkshayaTritiya embodies. Designed to engage families and educate children, this game will be located in the Central Atrium and promises a nostalgic yet enlightening experience that connects generations through play and tradition.
Adding a creative twist to the celebration, UW Mall will also host a Kids’ Jewellery Making Contest, giving young minds a platform to express themselves through design while subtly introducing them to the cultural significance of gold during AkshayaTritiya. The winners will be recognised during the main celebration and will receive sponsored gifts that serve as tokens of appreciation for their imagination and effort.
For adults, the allure lies not just in the festivities, but in the extensive shopping opportunities—especially for gold. Unlike the bustling and open-air souks that dominate Dubai’s traditional gold scene, UW Mall offers a luxurious and air-conditioned shopping environment, a key advantage during the soaring April temperatures. As Dubai’s average daytime temperature climbs above 36°C during this time, UW Mall becomes a sanctuary for shoppers looking to invest in AkshayaTritiya gold without compromising on comfort. The mall houses multiple premium jewellery brands, allowing shoppers to explore a diverse collection of designs, trends, and deals—all under one roof. From minimalist modern pieces to traditional temple jewellery, there’s something for every taste and tradition.
This setup also eliminates the usual hassle of navigating crowded souks and street vendors. Customers no longer need to walk from shop to shop under the blazing sun in areas like Deira Gold Souk. Instead, they can relax in a climate-controlled environment, enjoy curated services, and make informed decisions about their purchases. This convenience is what sets UW Mall apart—it merges luxury with tradition, offering a 360-degree festive experience that mirrors the grandeur of celebrations back in India.
In keeping with the generous spirit of the festival, UW Mall will also introduce exclusive festive offers, including gift cards, shopping vouchers, and instant reward schemes for lucky shoppers. Moreover, every purchase during the event earns the buyer a free game entry pass, making each transaction more than just a sale—it becomes a gateway to more celebration. These special incentives are designed to encourage family participation, elevate the shopping experience, and make every visitor feel like part of the AkshayaTritiya legacy.
The wider theme of the event is to mirror the values that AkshayaTritiya stands for—hope, renewal, growth, and prosperity. In a city that thrives on ambition and dreams, this celebration becomes a symbolic reminder of new beginnings, fresh investments, and the power of faith and tradition. With Dubai emerging as a second home for so many from the Indian diaspora, festivals like these not only preserve cultural roots but also nurture a collective identity among communities.
In a city that prides itself on architectural marvels and futuristic innovation, UW Mall’s celebration of AkshayaTritiya adds a unique emotional touch to Dubai’s cultural calendar. It highlights the city’s role not just as a global business and tourism hub, but also as a protector and promoter of cultural heritage.
As the clock ticks down to April 30th, the anticipation is building. The event promises to be a vibrant intersection of tradition and innovation, where memories will be created, gold will be bought, and the spirit of AkshayaTritiya will be honoured with all the grandeur it deserves.
Whether you’re seeking prosperity, tradition, family bonding, or simply a reason to celebrate—UW Mall invites you to be part of something golden this AkshayaTritiya. Join us for an evening where culture shines as brightly as the gold you shop for.
Ends
Editor’s Notes
About Unique World Group
Unique Group is a renowned business conglomerate with a legacy of excellence and strategic expansion. Established in 1998 in the UAE by visionary entrepreneur Sulaiman TM and a team of business enthusiasts, the Group has steadily built a reputation for delivering exceptional customer experiences across multiple industries. From its early days, Unique Group set itself apart through its commitment to quality, integrity, and innovation.
As the company grew, it expanded its offerings beyond its initial focus, venturing into key sectors such as real estate, contracting, and business services. With a forward-thinking approach, Unique Group continuously adapts to evolving market trends, ensuring that its services remain relevant, efficient, and impactful. This strategic diversification has allowed the Group to establish itself as a trusted leader in the UAE and beyond.
At the core of Unique Group’s success is its dedication to customer satisfaction and operational excellence. By fostering a culture of innovation and collaboration, the company has developed solutions that empower businesses, drive economic growth, and enhance the overall business landscape. Its ability to blend expertise with cutting-edge strategies has solidified its position as a trailblazer in the industry.
Today, Unique Group continues to push boundaries, embracing new opportunities and setting higher benchmarks in service excellence. With a strong foundation built on trust and strategic vision, the Group remains committed to shaping the future of business in the region, ensuring long-term success for its clients, partners, and stakeholders.
Web: https://uniqueworldbc.ae/
For more information, kindly contact:
| Company | Pan Asian Media |
| Contact Person | Sadia Afrin |
| Company Address | P.O. Box 39865, Dubai, UAE |
| Telephone | +9714 3926488 |
| Cell | +971 54 247 3879 |
| s.afrin@panasian1.com |