Luxury real estate firm strengthens leadership team to expand its footprint in Dubai’s high-end property market
Dubai, UAE – Reality TV star and luxury real estate expert Safa Siddiqui has been appointed CEO and partner of Decisive Living, a premier Dubai-based real estate firm specializing in high-end properties. Best known for her role on the hit Netflix series Dubai Bling, Siddiqui brings over eight years of experience in luxury real estate to the role, marking her return to the industry after a hiatus in 2019.
Siddiqui’s appointment comes at a pivotal moment as Decisive Living looks to position itself as a leading player in Dubai’s competitive luxury property sector. Partnering with Dyuti Parruck, widely recognized as “Mr. Golden Visa,” Siddiqui aims to capitalize on Dubai’s growing appeal as a global hub for business, investment, and lifestyle.
“I am thrilled to return to the real estate world, especially in a city that continues to set new standards for luxury living,” said Siddiqui. “My goal is to leverage my experience, network, and passion for Dubai to ensure Decisive Living becomes synonymous with excellence in the luxury property market.”
Decisive Living operates as part of the Decisive Group, an integrated ecosystem of companies offering a wide range of services. This includes Decisive Zone, which provides business setup, residency solutions, golden visa processing, and corporate services, and Decisive Stay, specializing in short-term rental management catering to Dubai’s booming tourism market.
Under Siddiqui’s leadership, Decisive Living will focus on offering exclusive property opportunities for high-net-worth individuals while providing seamless support through its sister companies. The firm’s unique approach aligns with Dubai’s ambitious vision, championed by H.H. Sheikh Mohammed bin Rashid Al Maktoum, to establish the city as a global leader in luxury living and investment.